by BRETT RELANDER, entrepreneur.com Visual marketing has become a critical component of reaching target customers in today's competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing....
by Frederic Lardinois (@fredericl) There’s nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial pops up that prompts you to install that site’s app. Those ads typically block...
REAL PUBLICISTS BREAK DOWN HOW PR & DIGITAL MARKETING REALLY WORKS, REALLY Every week, we receive a digital boatload of e-mail from indie artists who want to know if they should invest in a publicist and digital marketing to help push their new song or album to the...
Target’s No. 1 Goal: To Become a Leader in Digital Customer Engagement By: Jim Tierney, Loyalty360 Brian Cornell has been CEO at Target for a little more than a year and his drive toward enhanced customer engagement, customer experience, and, ultimately, brand loyalty is very apparent. Cornell’s No....
SPECIAL EVENT: Live TedxUtica Pre-show with the Uticast! SPECIAL EVENT: Live TedxUtica Pre-show with the Uticast! Venturetechnica is proud to announce a partnership with Madeinutica.com and The Uticast podcast to bring you a very special red carpet preshow before the 2015 TedxUtica event. [embedded content] Fire up the 315live...
Source: 25 Digital-Marketing and Social-Media Experts to Follow on Twitter by: JONATHAN LONG Founder and CEO, Market Domination Media Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While...
There was a very interesting article recently on Loyalty360.org that explains to us how marketers are lagging in digital customer engagement. This is exactly the issue that the Venturetechnica Digital Engagement Machine is here to solve. We combine and coordinate your engagement efforts across all...
Retail Marketers Emphasize Content for Digital Engagement Mobile will also be key for satisfying consumers Source: Free Digital Marketing Article—eMarketer Content is king—of the digital retail experience, according to US retail digital marketers surveyed in June 2015. That’s what Zmags found when it asked about the most critical factor...
Source: Nonprofit Digital Engagement Strategies Nonprofit Digital Engagement Strategies Since moving to Louisville, KY over a year ago, I have talked with a number of local nonprofits who find themselves frustrated because they seem to keep going to the same ten local families in the area or...
Aston Villa, Tottenham and Celtic are all making big moves to better engage with fans. Major football clubs have been making big strides in how they engage with fans. Both Manchester United and Chelseahave recently signed digital partnerships with the likes of HCL Technologies and Wipro...